Grocery retail is not a zero sum game. The reality is not binary - in-store versus online - but rather a nuanced landscape with individual shoppers interacting with retailers in a myriad of ways. There are a multitude of channels - from impulse POS, strategic endcaps, shop-in-shops, pop-ups, showrooming, and 'express' stores in the bricks and mortar realm to cell, tablet, vocal search and voice-only interface, and more, in the online universe. Often referred to as 'omnichannel', this equates to the evolution of buyer behavior as a result of the growing impact of both technology and choice in shoppers' lives.
Join Brand View's Lucy Smith, Senior Product Specialist, and Lauren Wilkinson, Product Specialist, as they explain the key factors retailers and brands need to consider in order to execute a successful omnichannel strategy.
Senior Product Specialist