No frozen food department is an island, especially when it comes to promotions. Indeed, if you stuck today's most successful retail and wholesale philosophies for frozen food promotion under a microscope, you'd be likely to see them mutating...
Perdue Taps Marketing, Sales VPns has been named vice president of sales and marketing for the fresh poultry division of Perdue Farms here. It is a new position.Evans was director of marketing. He reports to Larry Winslow, vice president and...
BALTIMORE -- Private-label cheese now represents more than a quarter of all supermarket packaged cheese sales and is credited with helping expand the overall cheese category."Private-brand cheese growth has bolstered total cheese growth," said...
WASHINGTON (FNS) -- The expected 20% drop in milk prices at U.S. dairies should trickle down to the retail level by July, according to milk analysts, who say it's impossible to say how much prices will drop in supermarkets."The consumers will...
Dairy Group OKs Radio Spotsational Dairy Promotion and Research Board here recently approved the use of two new radio commercials that focus on cheese in the deli.The 30-second radio spots, called "Deli Man" and "Deli Man's Secret," highlight...
CHICAGO -- Kroger doubled the sales of refrigerated puddings and pasta products at three of its Cincinnati marketing area stores by cross-merchandising the products at grocery aisles.The sales results surfaced in a limited test of the cross...
Publix Ad Combines Deli, Bakeryper Markets here got the deli and bakery departments together in a St. Patrick's Day ad.Pastrami, corned beef and decorated cupcakes shared a block of ad space with a green background in the chain's circular.A 12...
BOSTON -- The concept of Efficient Consumer Response was created with dry grocery as its focal point, but the dairy department can achieve benefits too.So says Hope Mandel, senior corporate account manager of retailer services at Nielsen Market...
SOUTH SAN FRANCISCO, Calif. -- How many different ways can you say "milk"?According to the California Milk Advisory Board here, in Asian-American communities throughout the state there are at least five, in addition to English.But apparently few...