CHICAGO -- H-E-B Grocery Co., San Antonio, tracked a 43% increase in movement on a product that was promoted and merchandised to Hispanic customers using information from the chain's new test-marketing service.The...
CHICAGO -- In-store promotions aimed at ethnic consumers by Gillette Co. have consistently generated a lot more volume, at lower cost, than general-market promotions.Those results suggest some selective approaches to...
OAK BROOK, Ill. -- Value-added produce is cannibalizing sales of some commodity items such as iceberg head lettuce and by the year 2,000 may represent a quarter of produce sales.According to Rick Bravo, vice president...
CHICAGO -- Brand marketers should assign account planning responsibilities to a freestanding trade marketing group and create cross-functional teams to work with major accounts."This is becoming the price of admission...
OAK BROOK, Ill. -- One year after Dominick's Finer Foods opened its first Fresh Store in an upscale Chicago suburb, five more are up and running, and plans call for six more to be opened by the middle of next year...
There's a war being waged over oil. The oil in question is olive oil, and the fighting is among major branders, who are wielding price cuts and heavy dealing in a struggle for market share.The wrangling has shaken up...
WEST SACRAMENTO, Calif. -- Doughnuts from the in-store bakery of Raley's here won out over doughnuts from other supermarkets and freestanding doughnut shops in a recent tasting by law enforcement officers.The tasting...
CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail.The Fairfield, N.J.-based company will not bring a product to retail until it has established itself in television commercials or...
When it comes to licensed products based on movies, the question might be: Will Disney's lion steal any of Snow White's thunder in fourth-quarter sales?Supermarket retailers reported that Lion King merchandise was...
The biggest trend in paper towels and bathroom tissue is just that: big. Multipacks are not only what retailers most want to sell; they make up the area where the growth in the paper goods category appears to be...