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Gelson's baked goods-web.jpg Gelson's Markets
Supermarkets’ bakery product mix shifted during the pandemic from decorated cakes and desserts to smaller items like breads, rolls and mini cakes.

Fresh bakery on the rise at supermarkets

With in-store visits increasing, retailers have a renewed focus on bakery departments

It’s no secret that the in-store fresh bakery department was one of the hardest hit by the COVID-19 pandemic, as people were hesitant about buying baked goods that weren’t in containers and the need for special-occasion cakes dwindled with many parties cancelled.

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