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ldquoThe Daily Table will turn expired food into cheap mealsrdquo says Robyn Waters a trend analyst
<p>&ldquo;The Daily Table will turn expired food into cheap meals,&rdquo; says Robyn Waters, a trend analyst.</p>

2014 Prediction #8: Food Deserts Breed Innovation

2014 could herald the introduction of new business models that seek to solve the challenges of serving certain low-income areas with affordable and nutritious food offerings, according to some observers.

Addressing so-called food deserts requires more than simply opening a supermarket where residents have limited access to a food store. The availability of deeply discounted produce and freshly prepared meals merchandised in a warm and inviting environment is key.

That’s part of the thinking behind a new business model Trader Joe’s former president Doug Rauch reportedly plans to open in Dorchester, Mass., early next year.

The Daily Table will sell foods that are past their sell-by date, but still safe to eat, as well as cosmetically blemished produce, surplus fish and other food.

“The Daily Table will turn expired food into cheap meals,” Robyn Waters, a trend analyst, said in a keynote presentation last month at the Private Label Manufacturers Association’s trade show.

“Slightly bruised produce will sell at a substantial discount,” said Waters, former vice president of trend, design and product development at Target.

The store will provide education about how products like milk and bread whose sell-by dates have passed are still safe and nutritious to eat. The USDA encourages companies to put expiration dates on their product, but requires it only for baby formula.

A gallon of milk could sell for as low as $1, according to reports.

Daily Table will operate as a nonprofit, getting food donations from other supermarkets. Donations will be sold individually, or used as ingredients for prepared meals.

While supermarkets already donate expired and bruised foods to food banks and shelters, billions of dollars worth of food is still sent to the landfill each year.

The Daily Table concept is critical at a time when retail is at a crossroads due to a generational shift, said Waters. Today’s digital culture means that consumers can shop virtually anywhere, anytime. To survive, retailers need to provide unique and experiential models.


Follow @SN_News for updates throughout the day.

Other new businesses are also making use of foods near or past their sell-by date. Food Star, for instance, is an online startup that notifies members of flash sales for produce that doesn’t meet aesthetic requirements or are nearing expiration at local grocery stores.

Meanwhile, a U.K. website,, sells food and beverages that are near or past their “best before” dates, at a reported savings of up to 70%.

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