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Crossmark Taps CPG Veteran as VP

Crossmark VP Janet Carter Smith
Janet Carter Smith

PLANO, Texas – Sales and marketing agency Crossmark here said Wednesday it has named former GlaxoSmithKline executive Janet Carter Smith as vice president of business development.

“We are very excited about the customer connectivity, industry experience and problem-solving skills Janet brings to our team,” said Jim Norred, Crossmark executive vice president, client development.

Carter Smith will be focused on working with new client opportunities across Crossmark’s portfolio of services.


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Before joining Crossmark, she spent 17 years at GlaxoSmithKline Consumer Healthcare, most recently as vice president of corporate development. She led customer development across all classes of trade, managed external trade and industry communications and served as commercial lead for cross-sector collaborations and enterprise-wide initiatives with GSK Pharmaceutical, Vaccines and Consumer Healthcare businesses.

She also recently served as a senior consultant for Park City Group, a technology company that serves the CPG and retail industry.

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