CINCINNATI — DunnhumbyUSA, a joint venture of Kroger Co. and London-based Dunnhumby, and the American Advertising Federation (AAF) Cincinnati announced the launch of D2 Cincinnati (Digital Dialogue), a digital marketing conference to be held September 11-12, 2013, at Horseshoe Casino here.
The event will focus on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions.
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“Everyone is eager to ‘do digital right,’ but the speed of change and complex digital marketing ecosystem can pull attention away from the heart of the business: the customers,” said Matt Nitzberg, executive vice president of communications and media, DunnhumbyUSA, in a statement. “The goal of D2 Cincinnati is to bring together the best and the brightest minds in the digital field — brands, retailers, agencies, data experts and technology companies — for a digital dialogue about customer-centric marketing, where it’s headed and how to succeed, in a city with a global reputation for brand-building innovation.”
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