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DunnhumbyUSA Announces Digital Marketing Event

CINCINNATI — DunnhumbyUSA, a joint venture of Kroger Co. and London-based Dunnhumby, and the American Advertising Federation (AAF) Cincinnati  announced the launch of D2 Cincinnati (Digital Dialogue), a digital marketing conference to be held September 11-12, 2013, at Horseshoe Casino here.

The event will focus on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions.

Read more: DunnhumbyUSA to Build New HQ

“Everyone is eager to ‘do digital right,’ but the speed of change and complex digital marketing ecosystem can pull attention away from the heart of the business: the customers,” said Matt Nitzberg, executive vice president of communications and media, DunnhumbyUSA, in a statement. “The goal of D2 Cincinnati is to bring together the best and the brightest minds in the digital field — brands, retailers, agencies, data experts and technology companies — for a digital dialogue about customer-centric marketing, where it’s headed and how to succeed, in a city with a global reputation for brand-building innovation.”

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