Earth Fare, the Fletcher, N.C.-based natural food chain, said it is rolling out everyday low prices on “hundreds of items.”
Prices have been reduced on many of the most frequently purchased items in the store, the company said, including such “market basket basics” as organic milk, bread, eggs, cereal, lunch meat and other products. The chain is promoting the new prices with “Get Real Low” shelf signage and other media, including the "Get Real Low… With a Giant!" video below.
The EDLP rollout follows the introduction of a rewards-points program called Tomato Bank that allows shoppers to earn discounts based on making specific purchases and other behaviors, such as bringing in their own shopping bags.
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