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African Americans make eight more shopping trips per year than members of the general population
<p>African Americans make eight more shopping trips per year than members of the general population.</p>

Marketers should address cultural nuances

&ldquo;When you look at the level of collective consumer spending by multicultural groups, their spending power in the U.S. is $2.9 trillion, which is roughly the size of Germany&rsquo;s GDP.&rdquo; &mdash;JAMES RUSSO, Nielsen

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Contact: Desiree Torres, [email protected]

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