MONTREAL — Metro Inc. will be the first retailer to utilize labels for organic, made-in-Quebec products, according to the retailer.
Customers of Metro, Metro Plus and Super C can find the Aliments du Québec BIO label on organic fresh foods and the Aliments préparés au Québec BIO label on organic packaged foods.
The products are also certified as produced in Quebec.
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“Our support for Aliments du Québec and its various initiatives, including advertising campaigns, or the contest called Les Aliments du Québec dans mon panier (Food from Quebec in my basket), goes back fifteen years. That visibility gets added to our own campaigns, the most recent of which is called Le Québec on en mange, which highlights the various incoming Quebec products,” Marie-Claude Bacon, senior director of corporate affairs, said in a press release.
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