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Roundy’s Partners With Valassis on In-Store Marketing

MILWAUKEE — Roundy's here announced a partnership with Valassis, Livonia, Mich., to develop and execute in-store marketing and media programs.

The deal is effective immediately with a scheduled July 2013 launch.

Under the partnership, Valassis will target Roundy's customers in-store while they are shopping in the grocery aisle. The partnership will enable Roundy's to create a consistent look for its marketing and media programs, aligning with the company's overall marketing objectives and maximizing efficiencies across the Roundy's network of stores.

"We are pleased with the innovation and creativity Valassis brings," said Joe Wood, vice president of marketing for Roundy's, in a statement. "We look forward to leveraging their cutting-edge in-store marketing techniques to enhance our value proposition and in-store shopping experience."

Roundy's operates 161 stores under five banners: Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's.

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