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DAYTON, Ohio Norman Mayne, chief executive officer of the upscale Dorothy Lane Market here, told SN he lets history define the company's future. That history is centered on customer spending levels, segmented to reward Dorothy Lane's best...
BURLINGAME, Calif. British supermarket operator Tesco, with its highly segmented format flexibility, may provide the retail model for the future, Al Meyers, senior vice president, TNS Retail Forward, said in a presentation here. Tesco is the...
SALT LAKE CITY Independent retailers are learning who their actual potential customers are, and how to do a better job of marketing to them, under a customer segmentation program being offered by Associated Food Stores here. Under the program, the...
MONTVALE, N.J. In revamping its portfolio of multiple banners, A&P's turnaround strategy is concentrated on three formats developed to appeal to low-, middle- and high-income segments. The company's format segmentation consists of Food Basics, a...
GRAND RAPIDS, Mich. Customer segmentation is more than just a business tactic at Spartan Stores. For Spartan's corporate stores and independent customers, tailoring a more relevant offering has been a matter of survival in a landscape transformed...
SCHENECTADY, N.Y. As gasoline prices went up last month, retailers were putting the pedal to the metal on gasoline marketing programs. The latest news came out of Price Chopper Supermarkets here late last month when it said it was expanding its...
As health care costs go up, the importance of the supermarket pharmacist's role in consumers' lives is also rising. Medical advice is one of the most expensive and time-consuming commodities in the country. Yet supermarkets provide consumers with...
Cindi Bigelow is accustomed to the constant barrage of buyout offers she gets each and every week. People are calling me, writing me and hunting me down to buy this company, R.C. Bigelow's co-president told SN. Those that do and most are private...
BENTONVILLE, Ark. Customer segmentation at Wal-Mart Stores is a work in progress. While the nation's leading retailer built its sales base on its appeal to a low-price-oriented segment, it says it is on track to remerchandise more than 3,200...