More than 80% of consumers in the U.S., U.K. and Canada believe the supermarket deli is a good place for healthy and delicious food, according to a new study from the Culinary Visions Panel.
The study included responses from more than 3,000 consumers in the three countries.
At the same time, only 22% of American respondents said they are willing to compromise on taste when it comes to eating healthy.
Additionally, 56% of U.S. consumers associate refrigerated foods with freshness.
More than 90% of respondents from all three countries said it is important to trust deli departments when purchasing quality ingredients.
"We know that trust is important to consumers in many countries when they choose where to shop for food. Local supermarket delis have gained a high level of consumer trust for quality ingredients in the U.S., Canada and the UK," Sharon Olson, executive director of Culinary Visions Panel, said in a press release.
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