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European software firm establishing U.S. biz with eyes on private label

S4RB facilitates supplier compliance

A European software company with expertise in connecting private brand suppliers and retailers is establishing a U.S. headquarters with eyes on a growing private brand opportunity in the U.S.

United Kingdom-based Solutions for Retail Brands (S4RB), which already works with international retailers like Wal-Mart Stores and Walgreen Boots Alliance, is establishing a U.S. hub in Dallas to be led by co-founder Kieran Forsey.

“The U.S. market is the largest private brand market and is facing a multiplicity of challenges, many of which we have already experienced in the U.K. We see a bright future for the private brand sector in the U.S. and are greatly encouraged by the positive response we have seen so far,” Forsey said in a statement. “By taking a fresh approach, and utilizing our global experience, we believe U.S. retailers can drive greater success through their private brand ranges. This promise is underlined by our decision to expand further and to open S4RB Inc.”

S4RB said it provides software enabling retail teams and suppliers to work as “one team” to improve product quality, compliance and innovation, which in turn promotes greater customer satisfaction and brand loyalty. Walmart engaged the firm to help its suppliers comply with sustainability standards, the company said on its website.

S4RB said its U.S. expansion has been made possible by a “seven-figure capital investment” from the private equity investment manager, Foresight Group.

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