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Operation Grocery Drop Strikes Again

CHARLOTTE — A neighborhood here became the latest recipient of Food Lion’s Operation Grocery Drop over the weekend.

On Saturday, Food Lion employees rang doorbells to deliver free My Essentials private-label groceries to every household on the winning block. Each household received $15 to $25 worth of groceries, up to $2,500.

The neighborhood was chosen from an online contest. Consumers could enter their neighborhood by “liking” the Food Lion Facebook page, and stating why their neighborhood deserves free groceries.

Read more: Food Lion Builds Excitement Around Food Drop

Operation Grocery Drop has already taken place in Richmond, Va., and Raleigh, N.C. “Food Lion is on a mission to celebrate community spirit and help you stock your pantry,” states the retailer in promotional materials.

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