ARLINGTON, Va. — Food Marketing Institute here is scheduled to unveil its plans today to stage an “American Idol”-style talent competition among attendees at next year’s FMI Show in Las Vegas. The contest will call on retail attendees to sing, dance or otherwise showcase their abilities as performers. “There is a lot of sameness in trade shows, and we are trying to do something a little different,” Brian Tully, senior vice president, FMI, told SN. Contestants will be asked to submit videos of themselves performing to www.fmishow.org, where entries will be vetted by FMI and then posted for online viewers to cast their votes. Finalists will perform live at the FMI Show. Rather than face a trio of quirky judges, performers will instead be voted on by the audience in attendance at the FMI After Hours dinner on Monday, May 5, at the Mandalay Bay Convention Center, where the FMI Show will be staged. The winner will receive $2,500.
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