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IDDBA reports the soup and chili category recorded an increase of 40% over 2020, but even more impressive is the 23.4% growth over August 2019, prior to the pandemic.

Soup is once again hot in supermarket delis

After struggling with sales in 2020, the prepared soup category has returned in a big way

Supermarkets responded quickly to the COVID-19 pandemic last year and concern over self-serve prepared foods by shutting down soup bars, and the category took a big hit. In fact, the soup category overall saw double-digit sales declines in 2020.

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