2016 SN Whole Health Survey

Pushed by demanding consumers and buoyed by expanded selections, supermarkets are serving the wellness customer better than ever, SN’s annual poll finds.

Supermarket News’ annual Whole Health Survey is unique in tapping into industry attitudes on the emerging health and wellness trend. In addition to a comprehensive summary of results, this report includes the complete data set and remarks from nearly 272 SN subscribers, representing a cross-section of chain and independent food retailers, manufacturers, brokers, wholesalers and others with a stake in health and wellness in grocery. Their responses paint a nuanced picture of attitudes on the wellness trend by those experiencing it in their businesses everyday.
Purchase and download this exclusive, insight-packed survey report today!