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Belle Foods Selects Customer Engagement System

BIRMINGHAM, Ala. — Belle Foods here has selected WalletBuilder, from Accelitec, Bellingham, Wash., to support a customer engagement management program at its 57 stores.

The WalletBuilder platform incorporates customer tools such as smartphones, tablets and web browsers as well as communications such as digital coupons, daily deals, surveys, wallet balance and shopping lists. Digital offers are redeemed at the checkout lane, with order data delivered to the cloud. The system integrates with Retalix, IBM’s SA and ACE systems and RORC.  

“This is a very important investment for our company,” said Bill White, chief executive officer for Belle Foods, in a statement. “Choosing this partner was a concerted effort from our executive team that we took very seriously. Accelitec’s WalletBuilder is innovative, integrates to IBM ACE, is technically sound, and is a platform we can leverage immediately as well as in the future.”

Read more: Belle Foods Debuts Simply Healthy

“We went through a very rigorous process of determining just the right partner for this critical, customer-facing program,” added Gregg Tautkus, director of business development for Belle Foods. “The Accelitec WalletBuilder delivers on our strategy of using digital tools to make the shopping experience at Belle Foods more engaging while remaining refreshingly simple for our guests.”

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