Viewpoints

If someone told you that young people in their 20s and early 30s prefer to spend less time on digital devices and platforms, would you believe it? You’d probably question the sanity of the person offering that information. But dig into a ne...

Imagine if U.S. supermarkets could no longer sell parmesan cheese as “parmesan” and feta as “feta.” Instead, they were forced to label these products “hard-grating cheese” and “brined white cheese.” Taking it a step further, imagine that no image...

Small Town America is always a special place, whether it’s in the heartland or in my incredible hometown – just 30 miles away from the nation’s capital. As the “Mayor” (technically, Town Commission President) of Poolesville, Md., I can tell you t...

Fresh foods is one of the brightest stories in food retailing today, and somehow it continues to get better. In SN’s just-published annual Fresh Foods Survey, some 75% of retailers said sales have increased in the past 12 months, and roughly the ...

Leading retailers have long recognized the need to be innovative in their approach to creating a single view of the customer they can use internally and share with suppliers — allowing them to work together to understand their businesses, enhance...

Sampling is a risk-free way for shoppers to try new products without committing to buy. Done correctly, it can have a massive effect on sales but hitting that sweet spot is harder than you might think. Shopper Behaviour Xplained has carried out e...

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As the click-and-collect model becomes increasingly popular with retailers and consumers, its growing adoption is borne out by recent industry statistics: According to a survey by the International Council of Shopping Centers, during the 2015...

I’ve seen two main reactions when the subject of Millennials comes up among retailers and manufacturers, as it often does these days. One reaction is denial. This shows itself in snarky comments about the industry’s focus on this generation of...

The makeup of U.S. Millennials is as varied as any other large demographic group, and their attitudes, behaviors, and values are shaped not only by the years during which they were born, but also by age, environment, ethnicity, life stage, and ot...