Jeffrey Weidauer

vice president of marketing and strategy, Vestcom International Inc.

Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions.

Vestcom International

Jeffrey’s Recent activity

How Vitamins Can Improve Your Store’s Health

Feb 19, 2013

Did you take your vitamins today? If you did, you’re one of the 68% of Americans who take at least one nutritional supplement every day. According to Nielsen data, the typical vitamin shopper spends over $7,500 pe...

Supermarkets Can Recapture Market Share

Jan 09, 2013

In some ways, the Great Recession (is it too soon to start using capitals?) was a boon to the supermarket industry. Americans stopped eating out, and began shopping more for food to eat at home. Stores in general ...

The GMO Lightning Rod

Nov 26, 2012

The Presidential and Congressional races weren’t the only hot issues in the recent election. Washington and Colorado also voted to legalize marijuana for recreational use; we’ll have to see how that one plays out ...

Can There Ever Be a Reliable Food Label?

Oct 19, 2012

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Will Millennials Really Change the Game?

Sep 11, 2012

There’s been a lot of recent attention focused on the coming generational shift. As the Baby Boomers (born between 1946 and 1964) move on to retirement and Millennials (born between 1980 and 2001) begin having fam...

Schlepping for Health

Jul 26, 2012

The Food Marketing Institute is out with its annual grocery shopper survey called Shopping for Health 2012. Now in its 20th year, the survey’s objective is to gain a better understanding of shopper attitudes and a...

Organics and a Different Kind of Sustainability

Jun 22, 2012

Last week an online coupon distributor called CouponCabin.com distributed the results of a study it did on organics. The study found that 72% — nearly three out of four — consumers would buy organics more often if...

The Unnatural?

May 03, 2012

Kashi cereal recently made the news when a Rhode Island grocer pulled the product off his shelves after he learned that the company was being challenged by consumer advocates for not living up to the “natural” cla...

Building a Successful Nutrition Information Program

Apr 16, 2012

Food has been a topic in the news lately, ranging from “pink slime” to crushed beetles to red meat’s role in early death. There are countless other references — both local and global — relating to our food supply ...