Whole Foods Market said it would be among the first retailers to let customers make purchases using Apple Pay, a new mobile payment system for the iPhone 6 and Apple Watch devices that debuted Tuesday.
The Austin, Texas-based retailer plans to incorporate Apple Pay for purchases at in-store coffee bars, tap rooms and juice bars, as well as at grocery checkout lanes.
“Our customers are going to love the convenience of Apple Pay, which will bring a faster, easier, more secure and private way to make purchases at Whole Foods Market,” Co-CEO Walter Robb said in a press release. “We’re committed to providing innovative new choices and conveniences for our customers, and the ability to buy groceries with just a simple touch of a finger elevates convenience to a whole new level.”
Earlier this year, Whole Foods partnered with Square for payment processing at in-store venues. The retailer said it also accepts Near Field Communication payments via pads at checkout.
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