Heat up your hot dog summer sales
Summer is synonymous with grilled hot dogs. They're an all-family pleaser. So why not create a meal destination center around such popular summertime fare?
For consumers craving juicy dogs, the ketchup, mustard and buns go hand-in-hand. A Hebrew National® cooler with side racks puts it all within easy reach—the summer-themed display perfectly reflects the "fun and freedom" essence of the season. And it adds high impulse to irresistible pairings:
• 86 percent of households that purchase beef hot dogs also purchase hot dog buns.1
Co-merchandise and see basket rings sizzle
Research shows consumers spend 44 percent more when they buy extras with their hot dogs2:
The Hebrew National cooler* makes it easy for retailers to merchandise top brands together—and for moms to quickly pick up an affordable meal solution. One side rack holds Hunt's® ketchup and Gulden's® mustard from ConAgra Foods; the other side rack holds Pepperidge Farm® buns.
Experience shows the display performs best when set near the fresh meat aisle or near charcoal and grilling supplies—magnets for shoppers with simple summertime meals in mind. Results can be powerful: Hebrew National coolers lift volume 26 percent at no price discount. And, when on display, Gulden's dollar sales jump 64 percent .3
ConAgra Foods partnered with Pepperidge Farm because its high-quality buns, they taste great and hold form as people eat their topped-off hot dogs. To help drive volume, Pepperidge Farm will issue 2 million coupons offering $1 off on the purchase of Hebrew National hot dogs, Hunt's ketchup and Gulden's mustard.
*Because of the partnership with Pepperidge Farm buns, the coolers with racks are available to customers East of the Rockies, where Pepperidge Farm buns are distributed.
1 IRI, Cross-Purchase Report, TUS All Outlet 52W ending 9/26/10
IN THIS ARTICLE
When summer winds down, moms begin thinking ahead to the structure of the Back-to-School season...
Figuring out what to cook for dinner can be stressful, especially when families are juggling conflicting schedules nearly every day...
Outdoor cooks will soon be firing up grills across America. Make your destination sizzle with combined displays of BBQ foods and grilling essentials...
There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation...
Hebrew National's new 'better-than-a-hotdog-hotdog' campaign
Supermarket News Articles
More Bang For the Buck This July 4th
The Tie-Ins That Bind
To ensure you continue to receive ConAgra Foods e-mails, please add [email protected] to your address book.
ConAgra Foods, Inc. All Rights Reserved. ConAgra Foods, One ConAgra Drive, Omaha, NE 68102
Your email address has not been given to any third parties. You received this email because you have an existing business relationship with Supermarket News. Periodically, we will inform you of special offers and new products from third party mailers pertaining to your profession or possible interests. If you do not wish to be contacted with these offers via email, please click here to opt-out.
Supermarket News | Penton Media | 249 W. 17th Street | New York, NY 10011 | Privacy Statement