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IGA Launches New Fundraisers

CHICAGO — IGA USA here said Monday it is launching IGA Hometown Label Savers, a new marketing program that encourages non-profit organizations within local communities to collect barcodes from IGA-label product that can be exchanged for money to help fund organizational needs.


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To qualify, eligible non-profit organizations must submit an application to the IGA Hometown Label Savers team, identifying their preferred store location; then, if approved, the organization's name will be posted on a microsite at to let shoppers know they can start collecting barcodes to support their cause.

For every 500 barcodes collected, bundled and submitted to IGA USA, the organizations will receive a $15 donation toward their needs, IGA explained.

According to Dave Bennett, senior vice president, procurement and exclusive brands, for IGA, "This program gives retailers, organizations and IGA shoppers that support [those organizations] the opportunity to work together to achieve fundraising goals that allow organizations to continue their good work in IGA communities."

Read more: IGA Names Five Retail Winners

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