CHICAGO — IGA USA here said Monday it is launching IGA Hometown Label Savers, a new marketing program that encourages non-profit organizations within local communities to collect barcodes from IGA-label product that can be exchanged for money to help fund organizational needs.
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To qualify, eligible non-profit organizations must submit an application to the IGA Hometown Label Savers team, identifying their preferred store location; then, if approved, the organization's name will be posted on a microsite at www.IGA.com to let shoppers know they can start collecting barcodes to support their cause.
For every 500 barcodes collected, bundled and submitted to IGA USA, the organizations will receive a $15 donation toward their needs, IGA explained.
According to Dave Bennett, senior vice president, procurement and exclusive brands, for IGA, "This program gives retailers, organizations and IGA shoppers that support [those organizations] the opportunity to work together to achieve fundraising goals that allow organizations to continue their good work in IGA communities."
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