ROSEMONT, Ill. — A system that allows consumers to link online coupons to retailer point-of-sale devices without use of paper will be implemented this month by two-store independent Bales Marketplace, Portland, Ore., said Stacy Brown, POS and new programs manager.
The CouponBank.com system is being piloted with the independent's employees. If successful, it may be rolled out to other stores supplied by wholesaler Unified Grocers, Commerce, Calif., said Vijay Chetty, president and chief executive officer, CouponBank.com.
Brown and Chetty spoke at the LEAD Marketing Conference here this week. A large part of the independent's promotion will involve cashiers who encourage shoppers to participate. A sign-up kiosk will also be set up in each store.
"It is working in our stores and we are excited to go live with it in the month ahead," Brown said.
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