MONTREAL — Sobeys has revealed a new small format banner in Quebec called IGA Express intended to serve time-constrained consumers.
"IGA Express is a cross between a supermarket, convenience store and a fast food restaurant, designed to help Quebeckers eat better on the run. We went in search of what was working best in the world and came back inspired to develop this winning formula for our customers," Claude Tessier, president of Sobeys Quebec, said in a press release.
The store will feature ready-to-eat meals and snacks, as well as a “Table ready in 20” section of 20-minute meal ideas with ingredients.
IGA Express locations will also include a Shell service station.
Sobeys is also working on a smaller version of IGA Express called IGA Mini for smaller locations.
Independent retailers will run the IGA Express stores. Sobeys plans to open the first IGA Express in Saint-Augustin-de-Desmaures this month.
Read more: Sobeys Opens First 'Extra' Store
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