Help summer grillers get outdoor cooking perfection
Outdoor cooks will soon be firing up grills across America. Make your destination sizzle with combined displays of BBQ foods and grilling essentials. It's a sure-fire way to evoke thoughts of fun-filled backyard barbecues, picnics, tailgates and weekend campouts.
Use secondary displays of PAM® Grilling to remind shoppers that PAM can help backyard barbecuers pull off near-perfect burgers, hot dogs, chicken, steaks, vegetables and seafood.
The most productive location for these secondary displays is in an easy-to-pull-together seasonal grilling center highlighting charcoal and lighter fluid displays alongside grill-able foods, condiments, salty snacks and beverages.
Shoppers buy it when they see it. PAM Grilling drives 148.3 percent volume gains on display.1
For outdoor cooks, PAM Grilling is the must-have brand that provides no-stick insurance for successful meals. Specially made for the high heat and direct flames of outdoor cooking, it makes grilling a breeze.
The greater the cook's success, the more often she or he will come back to replenish.
To drive impulse sales even more, feature periodic promotions around the key holidays during peak grilling season—Memorial Day, July Fourth, and Labor Day.
1 IRI, total U.S. food stores, 22 weeks ended August 29, 2010.
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