NEW YORK -- It's an advertiser's enigma: how to zap-proof TV ads. What makes a viewer stay tuned to a commercial instead of flipping to another channel? And what gets shoppers to go into a store?A recent survey asked...
AMSTERDAM, Netherlands -- As economic growth slows, European retailers -- especially food retailers -- can expect more consolidation, sharper competition from discounters and more emphasis on expansion outside...
Supermarket pharmacy just keeps getting bigger. Since SN conducted its first State of the Industry Report in 1993, supermarket prescription sales, the number of pharmacies operating and pharmacy's contribution to...
COLOGNE, Germany -- Store expansion and increased trade promotions continue to be strong trends on the international scene, according to an SN survey.A polling of international executives conducted during a food trade...
PARIS -- A vast majority of executives polled at the SIAL trade show here support predictions that globalization of the food retailing business will be good for both their companies and the consumer.Results of survey...
Pharmacists continue to recommend analgesics for over-the-counter use, although not quite as often as they did a year ago. Store brands are gaining the confidence of pharmacists, as are some new products.Pharmacists...
The biggest reason supermarket companies are adding pharmacy departments is to provide a one-stop-shopping experience for their customers. Supermarket pharmacy directors also are aggressively adding new services...
Supermarket pharmacists are making more recommendations of cough, cold, allergy and flu products than they used to. These recommendations are also more likely to include store brands.These were some of the findings of...
Customers are most likely to seek the recommendation of a supermarket pharmacist when it comes to choosing a product for indigestion or diarrhea, compared with other gastrointestinal ailments. Pharmacists recommend a...
Multitier pricing is the major obstacle standing in the way of better relations between pharmaceutical manufacturers and supermarket pharmacists, according to a survey of supermarket pharmacy directors.Pharmacy...