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Big Y Hosts Deli Groupon Deal

SPRINGFIELD, Mass. — Big Y Foods sold a Healthy Deli Package Groupon deal valued at $20, for $10, Tuesday.

Two loaves of Fiber One bread and thin slices of World Classics Trading Co. corned beef, turkey, pastrami and chicken are part of the deal.

Big Y Express Card sign-up was required for non-cardholders interested in buying the offer. The deal can be redeemed beginning Thursday and expires April 30.

Big Y became the first grocery chain to get involved with Groupon when it sold a Shellfish Grill Pack valued at $39.99, for $24. Its second offer: $10 for $20 worth of Certified Angus porterhouse steak, attracted 1,592 buyers across four markets.

TAGS: Marketing Deli
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