NEW YORK — Infant formula is the latest beverage to enter New York City Mayor Mike Bloomberg’s crosshairs.
The mayor, who stirred controversy by proposing a ban that would limit sugary drinks to 16 ounces or less at restaurants, food carts, delis and stadiums, will implement Latch on NYC on Sept. 3. Under the voluntary program to encourage new mothers to breastfeed, participating hospitals will lock away infant formula and discontinue the distribution of free formula samples.
Related story: NRA Takes Aim at NYC Soda Ban
Though formula will still be available to patients upon request, participating medical centers have agreed to enforce New York State regulations to not supplement breastfeeding infants with formula unless medically indicated on their chart.
The program follows voluntary actions by maternity hospitals and birthing centers in Massachusetts and Rhode Island to stop providing infant formula gift bags to new mothers, according to reports.
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