MT. PLEASANT, Texas — Brookshire Grocery, Tyler, Texas, is participating in the Bling Nation mobile payment service in effect at dozens of businesses here.
Using their BlingTag-equipped mobile phone, customers will be able to tap-and-pay for their purchases and earn bank rewards, saving 5% with every transaction up to $100 at both store locations operating under the banners of Brookshire’s and Super 1 Foods.
Customers with a checking account at local community banks, such as American National Bank and Guaranty Bond Bank, can sign up and activate a BlingTag, a quarter-sized microchip sticker that adheres to the back of their mobile phone, at any Brookshire store and at Bling Nation kiosks at Brookshire locations in Mt. Pleasant.
Brookshire is the only grocery participant in Mt. Pleasant.
BlingTags do not store any personal information, offering more security than traditional plastic cards and reduce the risk of identity theft, said Bling Nation. Each time a payment is made using a BlingTag, the consumer receives a transaction confirmation and account balance by text message, and loyalty rewards points are automatically tracked.
“Bling Nation has had a large amount of community support and success in Mt. Pleasant, and now we can expand these capabilities to our customers,” said Tony Mize, store director of Brookshire No. 16 in Mt. Pleasant, in a statement. “Through this introductory program, we are bringing the convenience of mobile payments for our busy customers to pay for groceries, while earning bank rewards with just one tap of their phone.”