BARCELONA — The Consumer Goods Forum, formerly CIES, said Wednesday it has adopted three resolutions on health and wellness that seek to "empower consumers with products and services and meaningful information to help them make informed choices and support healthier diet and lifestyle, and physical activity."
The resolutions are: access and availability of products and services that support the goal of healthier diets and lifestyles; transparent, fact-based information to help consumers make informed product choices and usages; and communication and educational programs to help raise consumer awareness on health and wellness.
CGF, an alliance of large international retailers and manufacturers, said work on these resolutions will be carried out by a group of top industry executives, led by Paul Bulcke, chief executive officer of Nestle Group, and Dick Boer, CEO of Ahold.
Other CGF members on the team include AEON, Barilla, Carrefour, Coca-Cola Co., Delhaize Group, General Mills, Grupo Bimbo, Johnson & Johnson, Kao, Kellogg, Kraft, L'Oreal, Metro, PepsiCo, Procter & Gamble, Sobeys, Tesco, Unilever and Wal-Mart Stores.
The next steps for the working group will be to define implementation plans and measurements.
"This is the first time that the consumer goods industry — manufacturers and retailers, the food and non-food sector — is speaking with one voice, addressing consumer health and wellness on a global level," said Lars Olofsson, Carrefour Group CEO and co-chair of CGF.
Fellow CGF Co-Chair Muhtar Kent, chairman and CEO of The Coca-Cola Co., added, "Today's consumers are more empowered than ever, and their expectations are changing. As an industry, we need to be out ahead of these changes and aligned behind one voice."
