MATTHEWS, N.C. — Family Dollar Stores is opening a ShopperGauge retail learning lab at 20 stores where the chain and its suppliers can test designs, displays and promotions in order to improve the in-store shopper experience.
The labs are being managed by RockTenn and BVI Networks, which provide shopper analytics technology. Their ShopperGauge in-store behavior monitoring system, which will be available in the labs, utilizes video and advanced analytics to automate the process of collecting and analyzing shopper behavior in real-time as shoppers move about a store. The system generates metrics showing how many shoppers visited each location and which brands were most effective in engaging and converting them to purchase.
"The ShopperGauge Learning Lab will provide us with instant access to shopper insights, allowing us to incorporate the voice of the customer into our in-store merchandise and marketing decisions," said Don Hamblen, Family Dollar senior vice president, customer marketing, in a statement. "In addition, our supplier partners can work with us to measure the impact of their merchandising with the Family Dollar shopper."