LAS VEGAS – “We named this event ‘Customer Connect’ and we did it for a reason,” Leslie Sarasin, president of Food Marketing Institute, said in opening remarks at the FMI 2010 Show here Monday afternoon. “Serving the customer is at the core of what we do. In fact it’s everything we do in this business. And as you’ll soon see, connecting with the customer is at the core of everything we’re going to be doing in Las Vegas too.”
Sarasin's remarks set the stage for an opening session at FMI featuring speakers who challenged the audience to inspire greatness in their organization and see adversity as opportunity.
Dr. Stephen R. Covey, author of the business bestseller, "7 Habits of Highly Effective People," and its followup, "The 8th Habit," challenged attendees to aspire to greatness by rejecting business practices forged in the industrial age and embracing a model that rewards the “knowledge workers age.” Covey was followed by adventurer Erik Weihenmayer, whose summit of Mount Everest – the first by a blind climber – included a message that adversity could lead directly to prosperity.
The FMI Show continues Tuesday with the Speaks presentation and the opening of the trade show floor.
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