EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here plans to reduce water consumption in its stores by 30% through the use of water conditioning technology from EnviroTower, Toronto. The system has already been installed in 37 Fresh & Easy locations and will be incorporated into all new stores, including the nine Fresh & Easy stores opening in California next month.
The chain's refrigeration systems, which were using roughly 850,000 gallons of water per year, will use less than 600,000 gallons per year with the installation of the EnviroTower system. The system also reduces the amount of energy Fresh & Easy uses on refrigeration by up to 5%.
"Conserving water is a very important issue in California, Nevada and Arizona," said Steve Hagen, Fresh & Easy director of procurement and engineering. "We are happy to play our part in reducing our consumption of this valuable and limited resource."
EnviroTower reduces fresh water use through a physical water conditioning system; water that is normally chemically treated and discharged to municipal sewage is used more efficiently.