Fresh & Easy Opens in N. Calif.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here opened its first two stores in Northern California on Wednesday, marking the company's first foray into a new marketing area since it entered the U.S. in late 2007 with simultaneous entries in Southern California, Las Vegas and Phoenix.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here opened its first two stores in Northern California on Wednesday, marking the company's first foray into a new marketing area since it entered the U.S. in late 2007 with simultaneous entries in Southern California, Las Vegas and Phoenix.

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