SAN ANTONIO — H.E. Butt Grocery’s new ad campaign, unveiled in a 60-second commercial during the Super Bowl, positions its stores as a source of value during these tough economic times, H-E-B officials said.
The “No Store Does More” campaign features print, radio and television ads, as well as in-store signage. It stresses that H-E-B provides its customers with about $200 in in-store coupons and places thousands of items on sale every week.
“We are very proud of the value and quality we provide to Texas families everyday in our stores. We were born in Texas, and so we understand the opportunities and challenges we face as a community,” said Cory Basso, H-E-B’s group vice president of marketing and advertising.
The campaign features images that reflect H-E-B’s Texas heritage, including a Friday Night High School football game, a Quinceañera celebration, a local farmer, H-E-B’s fleet of shrimp boats in the Gulf of Mexico, and several store associates and customers.
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