WEST DES MOINES, Iowa — Hy-Vee here is hoping to build online interest to its website with a New Year’s gift card giveaway.
The chance for Hy-Vee shoppers to win a $100 store-brand gift card kicked off on Dec. 28 and will run through Jan. 11. Shoppers must enter to win online at www.hy-vee.com. There will be two drawings on Jan. 4 and Jan. 11, with 10 winners for each drawing.
The retailer is promoting the gift card giveaways on Hy-Vee’s website and on Facebook and Twitter and through e-news blasts to Hy-Vee online subscribers and tips sent to consumer bloggers.
Hy-Vee spokeswoman Ruth Comer told SN the first-time promotion has multiple purposes: To drive traffic to Hy-Vee’s website, to build momentum for upcoming online promotions, to capture new e-news subscribers and to reward a few loyal customers with a post-holiday giveaway.
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