CHICAGO — Hispanic parents are more likely than other members of the general population to reward their children with snacks, reveal the findings of a recent Mintel study. Members of the demographic are twice as likely as non-Hispanics (41% vs. 19%) to use salty snacks as a reward. Meanwhile, salty snack consumption among Hispanic adults is low. Of five snacks — potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks — only 65% of Hispanics report eating three or more regularly, vs. 80% of the general population. Other key findings are: Hispanic children have higher preferences for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children; frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans; and Hispanics emphasize mealtime, with snacks often perceived as appetite spoilers.
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