TRENTON — New Jersey supermarkets are encouraging shoppers to text “CHOICE” to 38681 as part of a campaign to bring alcoholic beverages to their stores. Current law prohibits most supermarkets in the state from selling beer, wine and liquor.
Supporting the effort are digital monitors at the checkout that educate shoppers about the “One Stop Shop NJ” campaign. A message instructs: “To vote YES: Text the word “CHOICE” to 38681.”
When a shopper sends a text message her location is captured by Lane Security Systems Technologies so that it can be given to legislators. A reply message thanks her for her "vote."
The capability is tied to the LSS Bottom of Basket system, which is offered at no cost to members of the New Jersey Food Council, according to the NJFC. It's unclear how many retailers are participating.
“We are encouraged by this innovative approach to utilize the talents and expertise of NJFC member LSS Technologies to advance our grassroots causes at the point of sale,” said Linda Doherty, president of the NJFC, in a statement. “This partnership between trade association and supplier member has great potential to reach the consumer on issues important to the food retailer.”
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