ARLINGTON, Va. — The International Association for Food Protection will present its Food Safety Innovation Award to the Rapid Recall Exchange, the online recall service created by the Food Marketing Institute here and GS1 US, Lawrenceville, N.J.
Launched in September 2009, the Rapid Recall Exchange provides timely and accurate product recall and withdrawal notifications to its members through a Web-based service that allows two-way communication between suppliers and retailers/wholesalers. More than 600 companies subscribe to the service, including 21 of the 24 largest U.S. supermarket chains.
”We are honored to be recognized by IAFP,” said FMI President and Chief Executive Officer Leslie G. Sarasin, in a statement. "Rapid Recall Exchange makes a critical contribution by enhancing food safety. It takes advantage of technological advancements in information exchange to ensure the food provided to consumers is safe.”
“This is great recognition, not only for the innovation that went into the service, but for the companies that put their time and insights into its development,” said Bob Carpenter, president and CEO of GS1 US. “As a result of exemplary collaboration among food industry professionals, consumers now can be more confident knowing that many in the grocery industry are using a reliable, efficient and world-class food recall service.”
IAFP will award the recipients at IAFP 2011, taking place July 31-Aug. 3 in Milwaukee.