OAKBROOK TERRACE, Ill. — DVD rental kiosk company Redbox, a subsidiary of Coinstar, has signed a multi-year distribution agreement that will make Warner Bros. new-release DVD and Blu-ray titles available to Redbox customers after a 28-day window. The agreement also marks the end of an antitrust lawsuit that Redbox filed against Warner Home Video in August 2009.
Redbox still has ongoing lawsuits filed against 20th Century Fox and Universal.
The new arrangement provides Redbox with reduced product costs, sufficient quantities of product and optimal stock levels four weeks after street date as well as extends Redbox's access to Blu-ray titles, which Redbox is currently testing in select markets.
The agreement also provides Warner Bros. the opportunity to maximize the sales of new-release titles as well as video on demand and other forms of digital distribution, according to a press statement.
Warner Home Video and Redbox will be implementing delayed availability during the month of March and will reach a four-week window by March 23 with the release of “The Blind Side.” The new agreement will run through Jan. 31, 2012. Redbox has also agreed to destroy Warner Home Video content following its lifespan in kiosks.
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