PLEASANTON, Calif. — Shortly after Kroger Co., Cincinnati, made a similar announcement, Safeway here said last week it would double its PowerPump Gas Rewards on gift cards purchased in its stores. The program began Friday and is scheduled to run through the holiday season. PowerPump is available in all U.S. Safeway markets, including its Vons, Pavilions, Randalls, Tom Thumb, Carrs, Genuardi’s and Dominick’s banners. Customers outside of the vicinity of a Safeway fuel station will receive double gas rewards to use at a BP or Arco station through year-end. “In addition to rewards earned on groceries and prescriptions, our customers can now get double rewards on gift card purchases just in time for the holidays,” said Diane Dietz, executive vice president and chief marketing officer at Safeway.
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