SN is launching a wide range of new content plans and a redesigned magazine for 2014.
SN, the industry-leading media brand that includes print and online platforms, will add to its popular content lineup by presenting first-time data on retail leaders in price and service; new research on consumer behavior and supermarket preferences; reports on industry collaboration, and numerous opinion pieces from industry personalities.
Meanwhile, the print magazine has been redesigned with a new look and additional sections, all based on extensive feedback from readers about changing needs. New magazine sections are geared to big-picture and controversial topics; regional coverage; expanded executive changes; and images from the industry, including those of store formats. Magazine readers will still receive all the popular content the magazine is known for, including sections on fresh foods and center store, and retail coverage that includes many of our signature pieces. In the current issue, these include our annual Marketer of the Year profile and the Top 75 roster of the biggest retailers and wholesalers.
The magazine will be published twice a month, or 24 times a year, which is double the frequency of any other media brand covering the industry.
“We’ve rethought and redesigned SN magazine for a readership base that is increasingly multi-platform,” said David Orgel, editor-in-chief, SN, and executive director of content and user engagement, Penton Food Group. “Readers are getting real-time news and information online, especially from SN’s website, e-newsletters and mobile platforms, often checking back with us many times a day. They are increasingly looking to our print edition for even deeper information, insights and outlook from the industry’s largest and most experienced team of editors.”
Jerry Rymont, SN publisher, said, “We will continue to use our industry-leading website, daily eNewsletters and mobile platforms to keep the industry up to date and informed on the most important topics and events occurring throughout the year. We also plan to showcase more photo galleries and store tours, and aggregated content from other reputable sources. Also for 2014, we’ll introduce eNewsletters devoted to beverages, health and wellness, and marketing categories.”
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