MONTREAL — Ontario shoppers are dining at home more often and buying more private-label items in an effort to reduce expenses, according to a consumer survey conducted for Metro Inc. here, the retailer said Thursday. The survey results — along with a relaunch of the Metro website — coincide with the first unveiling of the Metro banner at stores in Ontario. The first six stores to be converted from the Dominion banner are set to open today as part of an 18-month program to unite all 158 Metro-owned stores under a single banner. The shopper survey, conducted by Ipsos Reid, said Ontario consumers view value for money (46%), product quality (20%) and location (16%) as the main considerations for choosing a supermarket. Nearly 75% of shoppers surveyed said they believe private-label items help them keep costs down. Metro also said it would relaunch its consumer website today featuring new content such as nutrition news and a catalog of 3,500 recipes.
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