SPRINGFIELD, Mass. – Big Y Foods on Monday announced a partnership with Boston-based AisleBuyer to provide the chain’s customers with a mobile application for iPhone and Android devices that will enable them to scan barcodes to view and compare product and nutrition information, access customer reviews, and receive personalized coupons and offers, among other features.
Using the application, customers will be able to compile shopping lists and access a digital store locator that features hours, directions and contact information. In addition, the app will include localized digital circulars, which provide current sale information and targeted coupons based on the nearest store location, ensuring that customers have accurate and up-to-date information for their local Big Y.
“Big Y has always focused on creating the best possible customer experience for shoppers,” said John Schnepp, Big Y director of advertising, in a statement. “The development of our mobile application brings a new level of service and convenience to our customers by leveraging devices they already take wherever they go. With the Big Y application, we can provide a more personalized experience to every customer that walks into our stores.”