A Fresh & Easy representative showed the tour partipants around the produce section of the store.
The store carries 220 produce items, 80 fresh produce SKUs and 35 organic items, according to Produce Marketing Association's tour materials.
Fresh & Easy advertises its "enjoy by" date on products.
The store has a rack and refrigerated section dedicated to clearance items.
Lunch combos with fresh cut fruit are promoted in a case by the registers.
The store calls out USDA organic bagels for $1.99 in the bakery section.
Chocolate chip cookie dough is sold ready to drop on a cookie sheet.
The Costa Mesa, Calif. store is LEED certified.
Fresh & Easy introduced its "Ready to Cook" line last May.
In PMA tour materials, Fresh & Easy said it anticipates growth in organics and growth in convenience to be big trends in the next three to five years.