Rankings & Research

SN spotlights the 12 winners of its fourth annual SLAs

With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages. So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand markete...

An old toothbrush doesn’t necessarily evoke a feeling of possibility, but perhaps it should. A contest held by Colgate-Palmolive — in collaboration with ShopRite and recycling company TerraCycle — showed students that old oral care products coul...

Mr. Clean gets rid of dirt and grime and grease in just a minute, as the old ads used to say — and now it enables users to eliminate wasted liquid by predetermining the amount dispensed per squeeze. The liquid in Procter & Gamble’s line of Mr. C...

Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country. Share a Coke was intended to capture the interest of younger consumers. In fact, C...

Meet the Apple-Ahhh-Rita. A twist on the popular  appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime. What makes the Apple-Ahhh-Rita significant is that it’s part of Anheuser-Busch’s expanding “Rit...

Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.” The program enabled famil...

In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. Judges narrowed down nearly 4 million flavor idea submissions to three finalists, with more than a million consumer vot...

Independent grocers generate $131 billion in annual sales, accounting for 25% of overall grocery sales and close to 1% of the total U.S. economy. But for years, the National Grocers Association, which comprises the independent sector of the food...