Tuesday was the first day of the Shopper Marketing Expo at Chicago's Navy Pier, and attendees have been sharing insights from the conference with all their virtual best friends on Twitter. Here are some top tweets from Tuesday's educational sessions and other show happenings. For more news from the show, see SN's 2013 Shopper Marketing page where Center Store Associate Editor Carol Angrisani is filing stories from Chicago.
Our staff registering exhibitors for #ShopperExpo pic.twitter.com/8PMfvt8Pg6— ConventionConnection (@MeetCCStaff) October 8, 2013
#shopperexpo pic.twitter.com/4rb8ef9ZnR— Keith Howze (@Keith180) October 8, 2013
"The path to purchase is no longer linear or sequential" Jonathan Dodd, Chief Strategy Officer @GeometryGlobal #ShopperExpo— Geometry Global (@GeometryGlobal) October 8, 2013
@Unilever's Tresemme achieved 90% distribution in supermarkets & 10% share in 30 days, and is #1 hair care brand in Brazil #ShopperExpo.— P2PI.org (@P2PInstitute) October 8, 2013
Nice to be back in the midwest for a couple of days! #ShopperExpo #WindyCity http://t.co/f6YVXlYUeP— khoatonynguyen (@khoatonynguyen) October 8, 2013