SALISBURY, N.C. — Food Lion is stepping up its efforts to market to Hispanic shoppers, converting 12 stores in North Carolina to a “Sabor Latino” format.
According to reports, the retailer plans to convert as many as 59 stores in North Carolina to that format this year. Food Lion began testing a Hispanic focus last year and stepped up the program when 13 renovated stores in the Piedmont area opened with the new format.
The stores have their own website page for ads.
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